Vets in Poultry conduct Chicken Doctor’s Conclave at Goa


Vets In Poultry (VIP) is association of like-minded Veterinarians working in various segments of the poultry industry like production, sales, marketing, processing, academics, research scientists, analyst etc. VIP organised its 3rd conclave &1st AGM in Goa on 15th June, Saturday which was attended by 121 Veterinarians across India.

AGM was started with welcome remarks by Dr Santosh Ire, Secretary of the association. He shared with audience the exiting journey of VIP which started on May 17th 2014 with a small WhatsApp Group. Now it has grown in number having more than 700 plus veterinarians. After achieving this record benchmark, we felt the need to create registered neutral and common platform to share knowledge, real time solutions to field challenges, anti-poultry propaganda and at the same time Promotion of Chicken & Eggs. Now VIP is a registered association with Government authorities having office at Pune. He also revealed to the audience that VIP has already marked its presence on various social platform such as Facebook, Instagram, Youtube & own website, which will helpful to fulfill the objectives of the association. He stated that Social media presence will not only help VIP to grow together and add value to each other’s lives but also will help to connect with poultry veterinarians on larger platform globally.

 Dr Ajay Deshpande, President of the Association shared in his speech that VIP is an elite group of technocrats in the industry, which will work together towards common goal of promotion of Chicken &Eggs and will explore all the possibilities to add value at every key stakeholder of the industry. Every VIPian agreed to his views.

He mentioned that VIP would happily like to work with like-minded various poultry associations and individuals across India and globally where associations share common objectives for the industry.

The AGM was followed by technical seminars in which eminent speakers delivered interesting presentations on various aspects of poultry processing. 

Dr Prashant Bhapkar delivered presentation on “Processing an Art &Need”. He shared various key aspects of poultry processing. Statistics shared by him on modern food chain & requirements was quite interesting.

Dr P S Mahesh was next key note speaker. His topic of presentation was “Marketing of Poultry Products: Journey so Far & Way Forward” He shared evolution of modern food industry in India. Insight shared by him on changing consumer behavior & how it’s going to affect poultry industry was quite interesting. He provoked a thought of entrepreneurship in the minds of audience with appropriate examples.

Dr Yadunandan delivered presentation on “Innovative Marketing Model.” In his presentation he expressed the need of promoting processed “Chicken &Eggs.” He also revealed innovative marketing model with modern tools & techniques which can be adopted to promote chicken effectively.

All the participants enjoyed and appreciated the presentations.The presentations were followed by Technical Panel Discussion on Current Challenges and Solutions. The expert panelists were- Prof Dr Ajit Ranade, Dr Ajay Deshpande, Dr PS Mahesh, Dr Yadunandan, Dr Bhapkar, Dr Jayaraman, Dr Gunaseharan and Dr Atul Latkar. 

Discussions primarily revolved around handling corn crisis, usages of alternative raw materials, balance nutrition, ND challenge & Solutions & FSSAI approval for Feed Supplements & Additives. All the panelists gave satisfactory answers to all the questions posed by the participants.

The Question and Answer session, was conducted in a unique way of mobile app wherein all the questions submitted through mobile app by the audience were displayed on the screen.

VIP proudly felicitated Guruvarya Prof Dr Ajit Ranade for his generous efforts and contribution on various aspects including handling very recent cage ban issue and being elevated as  an “Associate Dean” of Prestigious “Mumbai Veterinary College.”  It was indeed a proud moment for all VIPians.

The AGM & Event was concluded by Cruise Gala Dinner which was voluntarily contributed by Dr Ajay Deshpande and Dr VR Kulkarni.

All the participants carried very happy memories, lots of knowledge and certainly made strong bonding at the end of the conclave.


POULTRY PUNCH incorporated in 1984 and we are in poultry media since last 36 years and publish Poultry punch – English Monthly Magazine. Mr Balwant Singh Rana prior to laying the foundation of Poultry Punch magazine was still involved with renowned Indian poultry companies and It was there that he had the vision of doing something exceptional for the Indian poultry industry and then he stepped into the poultry media.

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