High Interest in Ross 308 AP at Poultry India Exhibition
Jan. 30, 2020 – Udumalpet, India.
Aviagen® India ended 2019 on a high note with a successful Poultry India Exhibition, featuring collaborative meetings and networking among industry colleagues. Aviagen’s full team of customer support specialists was on hand at the show in Hyderabad, Telangana, to welcome customers and visitors to their newly upgraded booth, which was continually busy with producers eager to discuss ways to optimize the performance, health and welfare of the Ross® 308 AP bird.
Aviagen’s new booth features colourful digital graphics and open layout. Right: Mr. Bob Dobbie, Aviagen President of International Business, presents the outstanding performance awards for 2019 to Mr. Gulrez Alam and Dr. Jaiswal of the Indian Broiler Group
The Ross 308 AP is enjoying considerable growth throughout India due to the benefits it offers to growers at both the broiler and breeder levels. Some of these traits include a healthy growth rate, strong liveability, high meat yield and field efficiency.
Aviagen also took the opportunity to award its customers who, through dedication and excellence in stockmanship, achieved more than 400 points on the Broiler Performance Index.
Marc Scott, Aviagen India Business Manager, commented, “This show is an important barometer, not only to measure the health of the industry, but also the acceptance of our birds. Judging by the number of visitors to our booth from both existing customers and new enquiries, the Ross 308 AP broilers and breeders are become more and more popular.”
Encouraged by the success at the Hyderabad show, the company plans to increase its participation in regional shows and seminars across India this year.
Aviagen® is a global poultry breeding company that develops pedigree lines for the production of commercial broiler chickens under the Arbor Acres®, Indian River®, and Ross® brand names. The Rowan Range® and Specialty Males® are specialty breeding stock from Aviagen that offer greater flexibility for customers to meet specific or niche market requirements. The company is based in Huntsville, Alabama, USA with a number of wholly-owned operations across the United Kingdom, Europe, Turkey, Latin America, India, Australia, New Zealand, and the U.S.A., and joint ventures in Asia. Aviagen employs more than 4,600 people and has a distribution network serving customers in more than 100 countries.