Program will engage women poultry farmers to tackle hunger and poverty through the power of poultry.
(New Delhi, India) March 25, 2019 – Cargill and Heifer International have joined forces to create The Hatching Hope Global Initiative. The bold initiative aims to improve the nutrition and economic livelihoods of 100 million people around the world by 2030 through the production, promotion and consumption of poultry. Hatching Hope will work directly with women smallholder farmers, initially in India, Mexico and Kenya.
The initial phase of Hatching Hope in India will focus on improving the nutrition and income of 1.7 million people through backyard poultry farming and increased consumption of poultry products in Mayurbhanj, Odisha. The program will also expand its reach through innovative mass media and advocacy campaigns, highlighting the importance of poultry production and consumption for improved nutrition. Farmers will be connected to markets and equipped with the goods and services that they need to be successful participants in the poultry value chain. Hatching Hope will support farmers to be part of the solution to bridging the global food and nutrition security gap and boosting the local economy.
Imre Havasi, Managing Director of Cargill’s animal nutrition business in India said, “In India, communities will benefit from this program which will address poverty and malnutrition through access to efficient animal agriculture and high-quality protein diet. With this project, Cargill is helping transform smallholder farmers into highly productive and successful entrepreneurs who can lift their families and communities out of poverty.”
“Through Hatching Hope, we’re investing in smart, resourceful women farmers, working with them to improve their products and access new markets,” said Avni Malhotra, Country Director of Heifer India. “We’re excited to launch Hatching Hope along with Cargill to support poultry farmers in India, bringing Heifer’s community-led development expertise to this important global initiative.”
Cargill and Heifer share a common belief in the power of poultry to improve nutrition and a commitment to improving the livelihoods of smallholder farmers. Heifer has a long-term presence, development expertise and strong relationships in rural communities that build social capital. Cargill has best-in-class expertise in animal health and productivity with deep knowledge in the poultry industry and the global market. Both have a strong global footprint and on-the-ground presence in developing countries and the ability to mobilize staff to address specific issues facing the poultry value chain in the countries where Hatching Hope will operate.
Learn more about the Hatching Hope Global Initiative and how to get involved at hatchinghopeglobal.com.
Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive.
We combine 153 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture. For more information, visit Cargill.com and our News Center.
About Cargill in India
In India, Cargill started operations in 1987. It has businesses in refined oils, food ingredients, grain and oilseeds, cotton, animal nutrition, bio-industrial and trade structured finance. Cargill in India market leading consumer brands of edible oils such as Nature Fresh, Gemini, Sweekar, Leonardo Olive Oil, Rath and Sunflower brand of hydrogenated fats. It also markets wheat flour under Nature Fresh brand.
About Heifer International
Heifer International’s mission is to end hunger and poverty while caring for the Earth. For 75 years, Heifer International has provided livestock and sustainable agricultural training to improve the lives of farmers and rural communities. Heifer currently works in 20 countries, including the United States, supporting communities to become self-reliant and farming families to reach living incomes. For information, visit Heifer.org, read our blog, follow us on Facebook, on Twitter @Heifer and @HeiferCEO or call 888.5HUNGER (888.548.6437).
About Heifer International in India
Heifer’s India program started in 1955, when 20 Jersey cows were sent to India through the Ministry of Agriculture, Government of India. Since then Heifer has been working in disaster rehabilitation, technical training for the government on improved animal management practices, and to support local NGOs in Socio-Economic Development Projects.
The animal nutrition business of Cargill provides animal feed and premix and nutrition for aqua, dairy and poultry. It markets animal feed and premix under the brands such as Provimi, Purina, and EWOS. The Cargill’s grains and oilseeds crush business originates grains and oilseeds at 200 storage locations. Overall the company employs more than 3,500 employees working across offices and plants and a network of offices, warehouses and depots.