How BAADER is Transforming Poultry Processing Through Advanced Technology
BAADER: Leading the way in Poultry Processing Innovation
Poultry processing has changed significantly in recent years to meet the growing global demand for safe, healthy protein. As populations expand, the industry plays a key role in delivering affordable animal protein with a focus on efficiency and food safety.
Modern facilities have shifted from manual labour to technology-driven operations. Automation is now standard, boosting production speed, consistency, and hygiene while reducing contamination risks.
Recently, the rise in software solutions, artificial intelligence (AI), and vision technology has further transformed the industry. AI enables real-time data analysis, predictive maintenance, and smarter decision-making. Vision systems improve quality control by detecting defects with high precision, reducing waste and enhancing product consistency.
BAADER processing solutions are engineered for flexibility and continuous performance optimization
Delivering on Diverse Customer Demands
BAADER is consistently at the forefront of trends and developments in the poultry processing industry. As a global wall-to-wall supplier, we are committed to delivering cutting-edge equipment that runs at high speeds with exceptional precision—ensuring optimal performance and consistent product quality. Our processing solutions are fully supported by advanced weighing systems, AI-powered vision technology, and intelligent software, all designed to meet the growing demand for smarter, more efficient poultry processing.
Precise bird weight capture – the key to optimal distribution and best product utilization
Understanding the diverse needs of markets worldwide, we prioritize flexibility in both plant design and machine configurations. This adaptability allows our customers to meet varying global requirements—whether it’s local processing standards, product preferences, or regulatory demands.
Driven by innovation and customer focus, BAADER continues to shape the future of poultry processing, providing advanced solutions that combine efficiency, accuracy, and global versatility.
“We are seeing a strong and growing demand for cutting and deboning solutions across the entire Asian market,” explains Marcel Franz, CEO of BAADER Asia. “In response, BAADER has continuously advanced its technologies in automatic deboning and precise anatomical or food service cuts to meet the region’s evolving needs. Additionally, our commitment goes beyond equipment. With a dedicated and extensive service team based in Asia, we ensure reliable support, fast response times, and deep local understanding. This combination of innovation and on-the-ground presence positions BAADER as a trusted partner for poultry processors throughout Asia—ready to deliver performance, flexibility, and long-term value.”
New Manufacturing Site in Malaysia
As part of our ongoing commitment to global growth and regional support, BAADER launched a new manufacturing facility in Malaysia in May this year. This strategic expansion strengthens our ability to serve customers worldwide with high-quality components, while also enhancing local support in Asia.
The new site will produce and supply critical components to our global network and provide assembly services tailored to the needs of our Asian customers. With this investment, BAADER reinforces its dedication to efficiency, responsiveness, and long-term partnerships across the poultry processing industry.
Marcel Franz, CEO of BAADER Asia, at the opening ceremony in Malaysia, celebrating the inauguration of BAADER’s new production site
A Longstanding Commitment to the Indian Market
Today, BAADER is heavily engaged in the Indian market — but this is nothing new. Our presence in India goes back many years, when our poultry operations were known as LINCO. Following a friendly take-over, LINCO has been seamlessly integrated into the BAADER organization and is now a key part of our global DNA.
“This strong foundation gives us valuable local insight and long-standing relationships throughout the region. With continued investment and a strong focus on innovation, BAADER is fully committed to supporting the ongoing growth and advancement of the Indian poultry industry—both now and in the years to come. We look forward to connecting with many of our Indian partners at Poultry India 2025,” concludes Marcel Franz.
Learn more about BAADER by consulting our website: www.baader.com/poultry
