Novus to Debut new Booth, Research at IPPE

SAINT CHARLES, MO (January 20, 2022) 

Novus International, Inc., is bringing new research and a new look to the International Production and Processing Expo (IPPE), January 25-27, at the Georgia World Congress Center in Atlanta, Georgia.

Novus International

As a global leader in health and nutrition solutions for the animal agriculture industry, Novus has been a long-time supporter of IPPE. The event in 2021 was held virtually due to the COVID-19 pandemic and Ed Galo, Novus vice president and chief commercial officer for Americas & EMEA said he and his colleagues are excited about this year’s in-person show.

“This is an industry built on relationships. There’s something about face-to-face conversation that fosters relationship-building in a way that a computer screen cannot match. We’re very excited to be back in Atlanta for IPPE,” Galo said.

IPPE attendees can meet with company representatives at the revamped Novus booth, #8139 in Hall B, during the Expo. Representatives will be on-hand to share how Novus trace mineral, eubiotics, enzyme, and methionine solutions can positively impact animal protein production.
Researchers will showcase Novus solutions during the International Poultry Scientific Forum (IPSF), held in conjunction with IPPE. These posters will be on display from 1:00 p.m. EST, January 24 to noon on January 25 in Room B313 Foyer at the Georgia World Congress Center.

• Effect of Zn Methionine-Hydroxy-Analogue Chelate supplementation on performance and carcass quality of broiler chickens from Dr. Liris Kindlein of the Department of Preventive Veterinary Medicine at the Federal University of Rio Grande do Sul.

• Effect of an essential oil blend on growth performance of broilers under different coccidiosis control programs from Dr. Frances Yan, senior research scientist at Novus.

A carryover from the virtual IPPE in 2021, the TECHTalk session are short, informative live presentations where attendees can gain quick knowledge that can directly impact their business. Held at booth #8579 in Hall B, Novus is presenting a TECHTalk session titled Understanding Mixer Coefficient of Variation and Troubleshooting by Application Systems Manager Dr. Jonathan Wilson at 3:00 p.m. EST on Tuesday, January 25.

For more information on Novus at IPPE, visit


POULTRY PUNCH incorporated in 1984 and we are in poultry media since last 36 years and publish Poultry punch – English Monthly Magazine. Mr Balwant Singh Rana prior to laying the foundation of Poultry Punch magazine was still involved with renowned Indian poultry companies and It was there that he had the vision of doing something exceptional for the Indian poultry industry and then he stepped into the poultry media.

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