Novus: We Strive to be the Industry’s Gut Health Leader

The new Executive Leadership Team is

International feed additive company announces new structure, plans in animal agriculture industry

SAINT CHARLES, MO (10 July 2020) – When Dan Meagher returned to Novus International, Inc. to become CEO and president last year, he said it was the people that brought him back to the company after a six-year hiatus. Now he’s putting his trust in the hands of his employees.

“Since my return to Novus in October I’ve been evaluating what the company needs to do to become the gut health leader I know that it can be,” Meagher said.

This evaluation led to implementing a new corporate structure and establishing a regional operating model that aims to create a lean and agile company with decision-making closer to the customer. These changes are part of a multi-phase strategic plan called “Project Destiny.

Meagher also announced his new Executive Leadership Team to lead the company in its pursuit to become “a leader in gut health solutions for the sustainable production of protein through nutrition.” Meagher said that in assembling the new structure and the leadership team, Novus remains resolute in its vision: “To help feed the world wholesome, affordable food and improve the quality of life.”

Meagher said that by implementing the changes outlined in Project Destiny, the company will reduce complexity, simplify processes, as well as provide higher autonomy and accountability.

“We have a team of highly motivated and intelligent agriculture professionals working for us around the world,” Meagher said. “The Executive Leadership Team’s goal is to give them the tools and the support that they need so they can make a difference with our customers. Under this new structure we are demonstrating the respect and trust that we have in our people.”

He said that one example of this is in Novus’s research and development department.

“We have a fantastic team of innovative scientists, researchers, and research partners, and we have a powerful foundation in the HMTBa molecule. All of this puts Novus in a position to develop new technologies and expand on our current solutions.”

Methionine hydroxy analogue, or HMTBa [2-hydroxy 4-(methylthio) butanoic acid], is a form of methionine, an essential amino acid and necessary nutrient in commercial animal agriculture. Along with its methionine products, the versatility of the HMTBa molecule has allowed Novus to create a line of organic trace minerals, nutritional feed acids, and other solutions that positively affect animal’s gut health and ultimately impact growth and development.

Novus is already well recognized for its organic trace minerals solutions and expertise and Meagher wants the company to also be the industry’s go-to for gut health products and services.

“What happens in an animal’s gut affects every part of its development,” he said. “An animal with a healthy gut requires less intervention. A healthy gut ultimately helps an animal meet its growth potential in a sustainable way, which is what all of our customers want.”

Meagher and his team will continue to implement the new strategic direction over the coming months.

“Through these changes we are improving our business and expanding our ability to serve our customers effectively and efficiently,” Meagher said. “As a part of the animal agriculture industry, we have a commitment to help feed the world and these changes allow us to better fulfill that commitment.”

Novus International develops, manufactures and commercialized health and nutrition solutions for the animal agriculture industry globally. Headquartered in Saint Charles, Missouri, U.S., the company is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. Learn more about Novus at


POULTRY PUNCH incorporated in 1984 and we are in poultry media since last 36 years and publish Poultry punch – English Monthly Magazine. Mr Balwant Singh Rana prior to laying the foundation of Poultry Punch magazine was still involved with renowned Indian poultry companies and It was there that he had the vision of doing something exceptional for the Indian poultry industry and then he stepped into the poultry media.

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