Central Poultry Development Organisation & Training Institute under Government of India, Ministry of Fisheries, Animal Husbandry & Dairying,  a premier Institute located at Hessarghatta, Bengaluru  organized a  4-day online Entrepreneurship in Poultry – Awareness Week (EPAW) from 22nd  – 25th February, 2021 including Entrepreneurs Day on 25th Feb. 2021.

The programme was planned to impart the knowledge for entrepreneurs focused on Business models in Indian Poultry, Commercial Poultry Farming & Rural Poultry Farming, Credit proposals for Bank, Government of India Schemes, and understanding of profitable poultry models, Nutrition, Disease Management and Medications etc.

EPAW was planned to create awareness among prospective entrepreneurs, Bankers, graduates and veterinarians across India. The schedule was very comprehensive covering all the aspects above mentioned. Dr. Mahesh P.S., Joint Commissioner, GoI & Director inaugurated the EPAW and presented an overview of poultry sector. Dr. Lipi Sairiwal, Assistant Commissioner GoI briefed on Government of India Schemes in poultry followed by a comprehensive presentation by Dr. Mukund Kadam, Head Poultry AICRP, Nagpur who presented on various business models of Rural Poultry.

On 23rd February, 2021, the presentations were in detail on Management by Dr. Abhijeet Kumar, Diseases by Dr. Baburaj and Nutrition by Prof. B.S.V. Reddy.  On 24th February, 2021, the first presentation was given by Dr. Jeevan Sonawane, Director, Novelvet on Why Chicken and Egg for protein requirement in human beings. He elaborated on Facts and Myths about Egg and Chicken. Dr. Mahesh presented on availing credit facilities in Nationalized Banks and various business models of poultry in detail as a final session.

Panel for EPAW 1The entire program was live telecasted on both youtube channel of CPDO&TI and Hybiz TV. All these recordings are date wise posted on our Facebook page with the link . All are requested to browse any time at your convenience.

ENTREPRENEURS DAY (25th February, 2021):

The Entrepreneurs Day was inaugurated by Prof. Ajit S. Ranade, Associate Dean, Mumbai Veterinary College, Mumbai who acknowledged the contribution of CPDO&TI in his personal career and contribution to the poultry training in India and Abroad. In his address, he mentioned that poultry entrepreneurship is not just for persons of Agriculture or Veterinary background, but being taken up by lot of technocrats these days. He appreciated the panel for the day consisting of three engineers, a commerce graduate, a MBA and a post doctorate in Veterinary Science.

Dr. Mahesh P.S. Joint Commissioner and Director thanked Prof. Ranade and narrated about changing world order in favour of India to lead in the present decade. Further, he mentioned that epicenters have shifted from Silicon Valley, Shangai to Bengaluru as a capital of Unicorns (a billion dollar valuation) in India. So far, India has developed 38 Unicorns of which 14 are from Bengaluru. The opportunities are very high in the areas of digitech, fintech and foodtech. He also mentioned a word Soonicorn (soon becoming Unicorns) for the likes of Licious, Fresh to Home, Nandu’s, Tender Cuts etc., in India. As per the data there are about 64 such Soonicorns in Bengaluru.

Panel for EDThe first speaker of the ED was, Shri. Amit Kumar Saraogi, Co-founder and Managing Director of Anmol Feeds India Pvt. Ltd., who founded first poultry feed plant at Muzaffarnagar, Bihar at the age of 23 graduating out of MSRIIT, Bengaluru. In a span of over 20 years “Anmol Group” has brought a transformational change at Muzaffarnagar, Bihar by creating cluster of feed plants of large capacities in the state. Presently, Anmol Group has grown to a capacity of 1,300 MT per day from 10 MT per day with pan-India and supplying to neighboring countries like Bangladesh, Nepal and Bhutan. Anmol Group has diversified into cattle, fish, fertilizer and rice mill, contributing entire ecosystem of livestock management and agriculture. In his talk he mentioned about hardship, focus, dream of visualizing for creating livelihood for 51,000 families under the group. He proudly mentioned that Anmol group has empowered all the families with pride and sustainability. His vision and leadership is recognized by several awards in India and abroad. He voluntarily expressed cooperation and help for the budding entrepreneurs. In his message to the audience Mr. Amit mentioned simple mantra for poultry business is “Lage Raho Munnabhai”. Meaning consistency is the mantra not to look for daily balance sheet but annual balance sheet.

Mr. KunalMr. Kunal Pathre, a commerce graduate from Maharashtra established his group by name “Kukoochku Poultry Farm Pvt. Ltd.” At Alibag, Raigarh District, Maharashtra. He started this venture joining his father in 2006. He acknowledged that he underwent a training programme at IPMT, Pune. Presently, his entire family including spouse, father, brother, sister-in-law all are professionals involved in the group. In his talk he mentioned poultry business is always like navigating the uncertainity with catastrophic Tsunamis like input price rise, low demand, birdflu, corona etc., he also agreed with Amit that the person need to keep upfloat his business during crisis and be grounded for good times. His group is involved basically in Contract Broiler farming with backend of breeders, feed mill, hatchery, lab and a frontend with retailing by their own shops. The speciality of the group being adoptation of SAP software to monitor the entire operations at ease. They have established their headquarter based at Gram Panchayat level in Alibag and have five branches. They are involved in selling live birds and chilled chicken. The group is supporting about 500 families.

Ms. Shrly CutinhaMs. Shirly Cutinha, daughter of Mr. Vincent Cutinha of Anupama Feeds and Farms, Mangalore, Karnataka narrated about her journey of joining family business after graduating in Engineering in Biotechnology. Her father has assigned her job of looking after the finance and administration of the company. In her presentation she narrated about very few women entrepreneurs joining poultry as a choice. She explained about the group Anupama Feeds and Farms which started in 2005 dealing with commercial broiler farming, animal feed production and meat processing. It is specialized in business to business (B2B – Institutional sales) and business to customer (B2C –Retail) with 16 retail stores. The company has introduced franchise model and recently started online app for home deliveries across Mangalore. Their group is trying to establish all the value chain in poultry including back-end operations like breeding farms, feed mill, hatchery etc. their group is diversifying into many other livestock businesses in the near future.

Mr. Sagar Urs 1Mr. Sagar Urs, social entrepreneur from Mysore did his graduation in MBA with career at SBI, Airtel HDFC life and moved to entrepreneurship in 2011. He has established his group in August hence named it as “August Backyard Chicken Pvt. Ltd”. He has takenup this enterprise focusing on supply of coloured / desi chicken to the market. The brand of the group is “Mysore Nati Chicken” with complete outsourcing model of supply chain from the villages in Mysore District. He has mastered the know-how of collection of eggs, hatching, processing, value addition and branding of coloured birds in Karnataka. Several awards are a recognition and inspiration for Sagar Urs to continue his journey and to inspire others to enter the market.

Dr. SharadDr. Sharad Bharsakle, a postgraduate in Veterinary Science from Akola, Maharashtra started his career as farm manager in poultry in 1983 and established his own venture in 1990 by name “Shri Kripa Poulty Feeds” and then established Amrutha Hatcheries in 2013 for production of 6.5 lakhs chicks per month. Dr. Sharad’s group is supporting 2000 farmers across Vidarbha in Maharashtra. They are producing 10 lakh kg chicken per month, 2000 tons of feed per month and production of 6.5 lakh chicks per month. They have established recently “Amrutha Fresh Chicken” brand at Amaravati. In his talk, Dr. Sharad mentioned to identify “Blindspots” in your career and work to convert those into strength for your entrepreneurship. His mantra for success is also like that of Amit, Kunal that being consistently in business with perseverance is the key for success. The great message given by him through a picture of boat festival in Kerala – “All action at once without a talk to win the race”. His group has taken a consultant firm for organizational transformation ideas by spending 40 to 50 lakhs per year. This firm is also consulting Reebok etc.

Mr. Manjith Kumar 1Mr. Manjith Kumar, a technocrat, Engineer from software domain experience with IBM, Intel and DRDO as a chip designer developing standard chips for crucial operations. He relocated back to India from US to “Make in India” shifting from “chip to chick”. In his talk, he narrated focus of entrepreneur in a business should be of two pronged approach, one being preliminary to focus on finance and quantity to get appropriate credit facilities other important being primary to focus on quality, service and sustenance. He narrated his enterprise journey by his coding skills for poultry in 7- stage mantra 1. Execution 2. Quality 3. Respect 4. Simplification 5. Comfort 6. Outreach and 7. Innovation. He encouraged all the upcoming entrepreneurs to adopt these steps to get sustainable enterprise in poultry.

Panel for ED 2The entrepreneurs day programme has become a platform for showcasing entrepreneurs across the value chain in poultry sector. The programme is well received in both zoom and Youtube with a viewership crossing 2000 for the day. All presentations of the speakers can be viewed at our face book page and youtube channel posted on 25th February, 2021. CPDO&TI acknowledges and expresses gratitude to Hybiz TV for live-telecasting both EPAW and ED in their channel with a subscription of 5 lakhs.

Dr. Mahesh P.S. thanked all the panel members and the chief guest for taking out their time and expressing their inspirational stories to copy for the youth of India. CPDO&TI is bringing up an app in the near future which will be menu-driven to listen to each speaker’s inspirational story at a touch of a button and requested the audience to keep a watch on our facebook and youtube

Sri. Anwar Basha, Senior faculty of CPDO&TI executed the job of admin of conducting EPAW and ED very effectively. The other team members of CPDO&TI worked hard in making this programme successful.


POULTRY PUNCH incorporated in 1984 and we are in poultry media since last 36 years and publish Poultry punch – English Monthly Magazine. Mr Balwant Singh Rana prior to laying the foundation of Poultry Punch magazine was still involved with renowned Indian poultry companies and It was there that he had the vision of doing something exceptional for the Indian poultry industry and then he stepped into the poultry media.

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