Poultry Federation of India conducts successful 34th AGM in Goa

PFI conducts successful 34th AGM in Goa

The Poultry Federation of India (PFI), a prestigious association representing poultry farmers, breeders, equipment manufacturers, pharmaceutical companies, and all allied industries, hosted its 34th Annual General Body Meeting (AGM) at the luxurious Hotel Alila Diwa by Hyatt in Goa. The much-anticipated event took place on the 27th and 28th of September 2023, drawing industry leaders and stakeholders from across the nation.

The PFI, which has established itself as a vital voice in India’s booming poultry industry, is committed to advancing the interests of its members and fostering growth and innovation within the sector. This year’s AGM promises to be an important milestone in the organization’s journey.

Highlights of the 34th PFI Annual General Body Meeting:

Knowledge Sharing: The AGM featured informative sessions and panel discussions on the latest trends, technological advancements, and best practices in poultry farming, equipment manufacturing, and pharmaceuticals. Renowned experts and thought leaders shared their insights, providing attendees with valuable knowledge to stay competitive in the ever-evolving poultry industry.

Networking Opportunities: The event offered numerous networking opportunities, allowing attendees to connect with fellow industry professionals, potential business partners, and experts in various poultry-related fields. Building these connections can be instrumental in driving growth and innovation within the industry.

Exhibition: A dedicated exhibition area showcased cutting-edge products, services, and technologies from equipment manufacturers and pharmaceutical companies. Attendees can explore the latest innovations and solutions that can enhance their poultry operations.

Policy Discussions: The AGM included discussions on policy matters affecting the poultry industry in India. PFI plays a crucial role in advocating for policies that support the growth and sustainability of the sector, and these discussions will help shape the association’s future initiatives. Mr. Ranpal Dhanda, President, Poultry federation of India, has put forward important demands to the government for the poultry business, directly involving the Sanjeev Balyan, minister of State for Animal Husbandry, Fisheries and Dairying.

The poultry industry plays a significant role in India’s agricultural and economic landscape, providing livelihoods to millions of people while contributing to food security and nutrition. Mr. Dhanda’s thoughtful recommendations, which have the potential to drive positive change in this sector, deserve careful consideration.

Here are the key demands highlighted by Mr. Ranpal Dhanda on behalf of the PFI:

Financial Support: The PFI requests increased financial support and incentives for small and medium-sized poultry farmers. This could include subsidies for feed, technology adoption, and infrastructure development, which would enhance the overall competitiveness of the sector.

Research and Development: Encouraging research and development initiatives in the poultry industry can lead to improved breeds, disease management, and production techniques. The PFI seeks government collaboration and funding for such projects.

Sanitary Standards: Strengthening and enforcing stringent sanitary standards is crucial to ensuring the safety and quality of poultry products. Mr. Dhanda advocates for government support in setting up modern processing facilities and improving hygiene practices.

Export Promotion: Facilitating the export of poultry products by streamlining export procedures and providing market access support to Indian poultry farmers would open up new avenues for growth.

Skill Development: The PFI emphasizes the need for skill development programs and training for poultry farmers to enhance their productivity and knowledge of best practices.

Disease Control: Taking proactive measures to prevent and manage avian diseases is vital. The PFI requests government assistance in disease surveillance, vaccination programs, and outbreak management.

Promotion of Organic Poultry Farming: Encouraging organic and sustainable poultry farming practices can contribute to healthier food options and environmental conservation. The PFI suggests incentives for organic poultry farming.

In summary, Sajeev Balyan, the Minister of State for Animal Husbandry, envisions a future where small-scale farmers in India not only survive but thrive. “Make small poultry farmers partners in development” – Advice from Dr. Sanjeev Balyan, Minister of Animal Husbandry. His commitment to their well-being is reflected in his efforts to provide them with the necessary resources, knowledge, and opportunities to improve their agricultural practices and income. By empowering small farmers, Mr. Balyan aims to create a more inclusive and prosperous agricultural sector that benefits both rural communities and the nation.

• Crop Diversification
• Animal Husbandry
• Financial Inclusion
• Sustainable Farming
• Market Access
• Skill Development
• Access to Resources
• Technology Adoption

“Animal Husbandry Minister Issues Stark Warning to Companies Engaged in Contract Farming in Poultry.” As advised, in a bold and unambiguous move, India’s Animal Husbandry Minister, Dr. Sajeev Balyan, has issued a stern warning to companies involved in contract farming within the poultry sector. The minister’s cautionary statement comes amidst growing concerns regarding the welfare of poultry farmers and the long-term sustainability of the industry.

The practice of contract farming in the poultry sector involves agribusiness companies contracting with individual farmers to raise chickens or other poultry animals for meat production. These contracts typically specify the conditions, feed, and timeline for raising the birds. While contract farming can offer farmers a guaranteed source of income, it has also raised significant concerns, particularly regarding the dominance of companies over the farmers in these arrangements.

Key Concerns Highlighted by the Animal Husbandry Minister:

Unequal Bargaining Power: He expressed his concerns about the apparent imbalance of power between multinational corporations and small-scale poultry farmers. He pointed out that farmers often find themselves at a disadvantage when negotiating contracts with these large companies, which can lead to unfavorable terms and conditions.

Dependence on Corporations: The minister emphasized that many poultry farmers have become overly reliant on contract farming arrangements, which can potentially leave them vulnerable to price fluctuations, market changes, and arbitrary decisions made by the contracting companies.

Environmental and Health Implications: Contract farming operations can sometimes prioritize profit margins over environmental sustainability and animal welfare. Minister Balyan expressed his worries about the potential adverse impacts on the environment and the health of the birds involved.

Warning to Companies: The Animal Husbandry Minister issued a clear warning to companies involved in contract farming, urging them to adhere to ethical and sustainable practices. He stressed that any exploitation of farmers or disregard for animal welfare and environmental concerns would not be tolerated.

The minister’s statement has sparked discussions within the poultry industry, with various stakeholders expressing their views on the matter. While some believe that contract farming can benefit both farmers and companies when done transparently and fairly, others support the call for stricter regulations to safeguard the interests of small-scale farmers.

The warning from the Animal Husbandry Minister serves as a wake-up call for companies engaged in contract farming in the poultry sector, signaling a shift toward greater scrutiny and accountability. As the industry continues to evolve, the balance between profit and ethical responsibility will likely be a focal point of future discussions and policymaking.

The Poultry Federation of India believes that addressing these demands will not only boost the poultry industry but also align with the government’s vision for promoting agriculture, employment generation, and food security.

Mr. Ranpal, President of the Poultry Federation of India, expressed his excitement about the upcoming AGM, saying, “Our 34th Annual General Body Meeting is a testament to the progress
and unity of the Indian poultry industry. We are dedicated to fostering collaboration, sharing knowledge, and advocating for policies that support our members’ growth and the industry’s sustainability.”

“At the 34th AGM of the Poultry Federation of India in Goa, Dr. P.K. Shukla inspired poultry farmers and industry professionals towards poultry skill development, self-reliant India, and a local-to-global perspective.”

In India, poultry skill development is a transformative initiative that holds the promise of self-reliance and global recognition. As the country strives to become more self-sufficient and expand its reach in the global market, focusing on poultry skill development is an important step in this journey.

The poultry sector in India has witnessed remarkable growth, making it one of the world’s largest producers of poultry products. To ensure sustainable growth and maintain high-quality standards, investing in skill development is imperative. It involves imparting knowledge and expertise to individuals involved in poultry farming, from farmers to entrepreneurs, with the aim of enhancing productivity, ensuring food safety, and promoting ethical practices.

The goal is to create a skilled workforce that can efficiently manage poultry operations, from raising birds to processing and marketing poultry products. This not only increases self-reliance by reducing dependency on imports but also fosters economic growth by generating employment and supporting local communities.

Moreover, with the ever-increasing demand for poultry products worldwide, India is poised to make its mark on the global stage. By focusing on skill development, the Indian poultry industry aims to ensure that its products meet international quality and safety standards, paving the way for export opportunities and contributing to the country’s economic prosperity.

In essence, poultry skill development aligns perfectly with India’s ambition of self-reliance and global recognition. It empowers individuals, strengthens the domestic poultry industry, and positions India as a reliable player in the global poultry market, emphasizing quality, ethics, and innovation. This journey from local to global in the poultry sector is a testament to India’s commitment to growth, self-sufficiency, and excellence in agriculture and food production.

“Promotion and Marketing Imperative in the Chicken Industry”- Mr. O.P. Singh

Local to Global Ambitions:

The Indian chicken industry is eyeing expansion on a global scale. With substantial production capabilities, it aspires to become a significant international player. To achieve this, it’s crucial to employ robust branding and marketing strategies that meet stringent global quality and safety standards.

Challenges to Overcome:

The chicken industry faces challenges such as competition from alternative protein sources, concerns about avian diseases, and the need to address misconceptions regarding chicken
consumption. Overcoming these challenges requires a coordinated and informed approach to marketing, as well as proactive quality assurance.

The Way Forward:

The growth and prosperity of the chicken industry depend heavily on the effectiveness of its promotional and marketing strategies. Beyond driving sales, these efforts can educate consumers, raise awareness about nutritional benefits, and position India as a leading global poultry producer.

In conclusion, the chicken industry in India stands at the cusp of a transformation that demands strategic marketing and promotion. Beyond contributing to industry growth, these efforts can drive home the message that chicken is a versatile, healthy, and delectable source of protein that aligns with the changing dietary landscape. With a well-crafted marketing approach, the chicken industry can thrive, responding to consumer needs while bolstering India’s position in the global poultry market.

The Evolving Landscape of India’s Poultry Industry Amidst Changing Market and Society – Dr. Vijay Sardana

The Indian poultry sector stands at a crossroads, facing both challenges and opportunities as it charts its path in an ever-changing market and society. This dynamic industry plays a crucial role in India’s food security, economy, and rural livelihoods. Here, we explore what the future holds for the Indian poultry sector in this shifting landscape.

Changing Consumer Preferences

Consumer preferences in India are undergoing a transformation. As incomes rise and health consciousness grows, there is a shift towards leaner protein sources. This change bodes well for the poultry sector, which offers a cost-effective and nutritious source of meat and eggs. In response, poultry producers are adapting to meet the demand for healthier and more sustainably produced poultry products.

Technology Integration

Technology is reshaping the poultry sector. Automation, data analytics, and innovative breeding techniques are enhancing efficiency and sustainability. These advancements improve farm management, disease control, and production processes. The integration of technology will be pivotal in ensuring the sector remains competitive and responsive to market dynamics.

Sustainability Imperative

Environmental concerns are driving the poultry industry towards sustainability. There’s a growing emphasis on reducing waste, conserving resources, and minimizing the environmental impact of poultry farming. Farmers are increasingly adopting eco-friendly practices, such as recycling chicken litter for energy and responsible waste management.

Global Ambitions

The Indian poultry sector is exploring global opportunities. With its vast production capacity, the industry aims to become a significant player in international markets. Achieving global standards and gaining market access to more countries is a priority, potentially boosting India’s economic growth.

Animal Welfare and Ethical Considerations

As consumers become more aware of animal welfare issues, there’s a greater focus on ethical treatment of birds. Poultry producers are enhancing living conditions for their flocks, implementing stringent animal welfare standards, and practicing responsible breeding methods. This ethical approach is not only a response to consumer demand but also a responsible practice.

Disease Control and Biosecurity

Poultry farming faces ongoing challenges from diseases like avian influenza. Disease control measures, stringent biosecurity practices, and vigilant monitoring are essential to protect poultry flocks and maintain public health.

Collaboration and Innovation

Collaboration among stakeholders, including farmers, government agencies, and research institutions, is critical for the industry’s progress. Investing in research and innovation, such as improving genetics, nutrition, and health, will further enhance the sector’s competitiveness.

The future of the Indian poultry sector is promising, marked by changing consumer preferences, technological integration, sustainability initiatives, and global ambitions. Embracing these changes, along with ethical practices, will not only keep the sector thriving but also ensure that it continues to play a pivotal role in India’s food security and economic development. The Indian poultry sector’s resilience and adaptability are key assets in navigating the evolving market and society.

The event culminated in a one-hour panel discussion with Kisan Tak, Media Channel by Aaj Tak, addressing various critical issues pertinent to the poultry industry. Where in Mr. Ranpal Dhanda presented actual calculations of receivables by contract farmers which comes out to be significantly low.

The event concluded with a vote of thanks by Mr. Ricky Thaper, Treasurer, Poultry Federation of India extended a heartfelt vote of thanks to the chief guest for his support for the welfare on poultry farmer, industry professionals, sponsoring entities, and poultry journalists, expressing gratitude for their collective efforts in making the AGM a resounding success.

About Poultry Federation of India (PFI):

The Poultry Federation of India (PFI) is a renowned association representing poultry farmers, breeders, equipment manufacturers, pharmaceutical companies, and all allied industries in India. Established with the aim of promoting the welfare and interests of its members, PFI has been a driving force behind the growth and development of the Indian poultry industry.


POULTRY PUNCH incorporated in 1984 and we are in poultry media since last 36 years and publish Poultry punch – English Monthly Magazine. Mr Balwant Singh Rana prior to laying the foundation of Poultry Punch magazine was still involved with renowned Indian poultry companies and It was there that he had the vision of doing something exceptional for the Indian poultry industry and then he stepped into the poultry media.

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